for Toy Industry Professionals
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This is the portal for toy industry professionals -- toy makers, representatives, agents, press and media.

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In 2014, world-wide toy sales were $84.6 billion -- an increase of nearly 5 percent over 2013 -- constituting a vibrant marketplace for toy companies, retailers, and playful persons.

For nearly 3 decades, Dr. Toy has been the leading source for information on children's Products on the world wide web. Dr. Toy's Best Products programs provide an unique, original, copyrighted review of children's Products.

Participating in Dr. Toy Award programs and advertising with Dr. Toy is a powerful move for those wanting to reach this important market efficiently, affordably and effectively. Register and login to begin.

We help get your word out.   »

In the earliest days of the world wide web, was the first website dedicated entirely to toys. One program, Dr. Toy's 100 Best Children's Products, was featured in Early Childhood News (1992-93), Family Circle (1986), Parenting Magazine (1987), King Features Syndicate and many other publications. Dr. Toy's programs include: 100 Best Children's Products, various Ten Best lists (and sometimes Twenty Best), Best Classic Toys, Best Green Toys, Best Vacation Products, Top Ten Under various price limits, Smart Play Products of Excellence, and others.

Dr. Toy, Stevanne Auerbach, PhD, is one of the world's leading experts on play, toys, and children's Products. With over 30 years of experience, Dr. Auerbach includes educationally oriented, developmental and skill building Products from the best large and small companies in her annual award programs. Many parents, teachers and toy buyers use Dr.Toy's guidance in making selections.
Play is our brain's favorite way of learning. »
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