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September, 2019

Application deadline: 15 October

Application fee: $350 per entry, maximum 4 entries

You are now invited to submit your application for this year's Dr. Toy's 100 Best Toys and Children's Products Award and Ten Best Program. Dr. Toy appreciates your interest and continues to recognize established and new companies offering excellent, educational, developmentally appropriate toys and products.

Dr. Toy's awards and recommendations continue to be of value to children, parents, grandparents, teachers, and retailers. Dr. Toy provides you with a timely opportunity to reach thousands of new consumers, and toy industry buyers. Millions of consumers gain important buying information from Dr. Toy's Guide. Our prestigious product award program, in its 30th year, was the first such program on the Internet, and is the only comprehensive, international, product evaluation program offered to consumers to provide immediate information about top quality toys and products for educational skills, and developmental benefits, with high play value.

Parents and teachers visit our site and will find your award winning products prominently portrayed throughout 2019. Our programs and services receive enthusiastic response from parents, grandparents, teachers, buyers, and world-wide media contacts who learn about your winning products through media and social networking. Dr. Toy began her unique approach of recognizing the best children's products in 1986, with her first product feature in Family Circle Magazine, then in Parenting Magazine, and Early Childhood News.

Dr. Toy's 100 Best Toys and Children's Products Award Program enables your company to reach consumers so they most quickly learn about your new toys and children's products when they are making decisions about gifts. Through your award you have an important gateway for all consumers. Visitors continuously learn about best toys, board and video games, books, creative projects, electronics, and skill-building products for children on Dr. Toy's Guide. Your product and company link will remain on our site as part of Dr. Toy's ongoing consumer and professional services.

Many Benefits of Dr. Toy's Best Products Award Programs


Dr. Toy cannot be influenced by commercial considerations. Her website Dr. Toy's Guide ( was the first on the Internet with an extensive review of toys. She is the only Ph.D. and independent resource to assist consumers to obtain the best and most timely information about products, play, and other relevant topics. Consumers and buyers know this and, therefore, recognize her information is valid with her focus on the needs of the whole child, family and teachers.

Value of Award:

Dr. Toy's award is widely recognized by parents, grandparents, professionals, retail buyers, and others as representing the highest standards of quality, safety, innovation, and educational and skill building attributes. The winners are posted on Dr. Toy's Guide, with information including a product description, full color photo, retail price, company link and customer service number.

Your company will have use of our distinctive Award Seal on site, in advertising, publicity, and product promotion. Winners receive an order form. Your graphic designer may adapt the Dr. Toy award to fit specific packaging, size, and promotional needs. Your company is not charged a fee to use the Dr. Toy award seal on your site. The order form allows you to obtain award seals to best fit your product packages by applying seals or printing.

Range of Products:

Dr. Toy offers the most pertinent information about the best products from among large, medium, small and start-up companies from the USA, Canada and around the world.

Wide Distribution:

Millions regularly learn about Dr. Toy's Best Products Award Programs through press releases and interviews with Dr. Toy. Reports are sent to parent and professional organizations including NAEYC, Head Start, Child Care, PTA, trade publications, and many others. Dr. Toy's timely articles on varied topics about play and toys are distributed to newspapers, websites, magazines, and other media throughout the world.

Visibility in Media:

The media covers Dr. Toy's "Best" Classic, Green, Vacation, 100 Best, Best Picks, Back to School. and Holiday Gifts Awards Programs and utilizes our product reports, which are widely replicated. Dr. Toy responds to media around the world throughout the year. Dr. Toy's articles are distributed to newspapers, magazines, and web sites. Award-winning products through Dr. Toy's Guide receive increased visibility in local and national newspapers, parent publications, magazines, television and radio. Dr. Toy covers all learning through play and related topics. Dr. Toy discusses merits of play, products, and parenting throughout the year. Your company greatly benefits from expanded media exposure.

Free to Consumers:

Dr. Toy's Best Products recommendations have the greatest possible distribution since there is no purchase, travel, or hidden requirements. Our program does not require consumers to purchase anything to learn about your products. Your company is not charged a fee to use the Dr. Toy award seal on your site. An order form offers you to obtain award seals to fit your product packages.

Program Requirements

  1. Your company may submit applications for up to four products for the Dr. Toy's 100 Best Toys and Children's Products Award Program 2019. Runner-ups are selected for Best Picks, which is announced later.
  2. The $350.00 application fee applies to each product. The fee covers all administrative costs, production, photo, placement, and promotion of product.
  3. If you have received an award and found it made a difference, we welcome a letter, on your letterhead, as an attachment. If you added our award seal to your package or to a press release, catalog, or sales sheet, please send a sample.
  4. Your winning product will be linked to your company website and to the "best buy" site so consumers may learn more about your company and obtain your product.
  5. Registration deadline is October 15. Meeting the deadline assures your product will be considered. You may submit the application electronically as soon as you receive this invitation. Please save a copy of your application.
  6. Send only one sample of each product. Include a hardcopy of the application. Address below.

Categories: Toys and children's products for infants, toddlers, and children to age 12 that have educational/developmental value. Plus, The Ten Best categories include: 10 Best Active, Audio/DVD, Building, Creative, Educational, Games, Socially Responsible, Technology, Toys, and 10 Best Gifts. Included range: educational skills products, equipment, puzzles, transportation toys, science and technology, apps, eco-friendly green, children's products and selected parent products. A new, updated "Classic" product that fits the other aspects may also be included.

Evaluation criteria: Includes good design, flexibility for use at both home and school, packaging, quality, durability, safety, originality, play value, price, developmental skill building, special needs, other special aspects, and, of course, fun! The selection is based on value and a careful evaluation process.

Provide descriptive detailed information for each product, including safety testing, other awards, inventor, and anything else that is helpful.

Products will be reviewed on an "as submitted basis." If your product does not fit, you will be notified. We do our best to only consider products that are appropriate.

Each product requires review, administrative handling, and website production. Your cooperation in sending your application before deadline is greatly appreciated. Thank you for your interest, and follow-up!


Stevanne Auerbach

Dr. Toy Team • • (Phone) 510-540-0111 • (Fax) 510-540-0171

Address for Samples: Dr. Toy, LLC, 268 Bush St., San Francisco, CA 94104

Questions? Contact Dr. Auerbach, Ph.D. / Dr. Toy • • (Phone) 510-540-0111 • (Fax) 510-540-0171

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